R for Marketing Research and Analytics
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Beschreibung
R for Marketing Research and Analytics by Chris Chapman and Elea McDonnell Feit is designed to teach R to marketing practitioners and data scientists.
This book is for:
- Marketing research practitioners seeking to learn R.
- Data scientists interested in marketing applications.
- Marketing students and academics interested in practical applications.
- Researchers in related fields who are interested in marketing methods or who encounter classic marketing problems.
Softcover